Details
When the team at Thread Communications approached us to shoot a series of images for the re-launch of the SEN Footy show we were excited to hear that they were hoping to create something different to the standard celebrity line up traditionally seen on news, tv and radio promos. The idea was to capture the shows stars Tim Watson and Garry Lyon in a dawn post training recovery session, in the bay just like the good ol’ days when the lads were playing full time. This meant we literally had to jump in the deep end, taking our expensive strobe lighting, camera gear and production team into a stormy Port Phillip bay as Tim and Garry performed their best match fit poses. Due to tight schedules and incoming weather we had limited time to shoot, but managed to get some dramatic shots that hopefully captured the guys energy and humour. The campaign was featured all over Melbourne and for a few days according to the media were the “Most Talked about Billboards in Melbourne”.
Agency
Thread Communications