Safari has just helped launch a new global campaign titled ‘Taste the Adventure’ for leading NZ wine brand Mud House. The campaign, which is built on the outdoors lifestyles of two Mud House winemakers, Cleighten Cornelius and Krystal Palmer, shows very little actual wine imagery and instead focuses on the incredible landscapes and adventures that help inspire the winemakers. The campaign includes new branding, imagery, video, signage and point-of-sale materials.