Details
As part of the launch of the new Mercedes Benz X-Class, Safari was commissioned by The Royals to join them on a 12 day trip across Australia with iconic rocker, actor and activist Henry Rollins. Henry was asked to explore the idea of what it means to be tough, as the new X-Class positioning is ‘The Evolution of Tough’. We met a cast of incredible tough Aussies including Paralympians, Farmers, Indigenous musicians and surfing legend Mick Fanning on our journey and managed to capture some incredible stories and imagery.
Agency
The Royals
Henry Talks Tough
Henry Rollins explains the idea behind the Tough Conversation tour for Mercedes Benz X-Class.
Mercedes Benz Book
