The Safari Story

At Safari, our reason for getting out of bed in the morning
is far greater than that of running a business,
it is an expression of our approach to life. 

Inspired by renowned filmmaker Werner Herzog, we embrace the notion that “We Are Pirates.”
This ideal represents our sense of creative freedom.
It’s about being present in the moment. It’s about action.
It’s about bringing back the loot; film, photos and stories.

We find this loot in the spectacular locations we visit and the characters we encounter along the way,
learning from their life experiences in order to enrich our own.

And it’s this spirit that we encourage in our clients and partners.
Be bold. Be brave. Be confident in your decisions.
And most importantly, be a pirate. 

Searching for the 'loot'

A pod of dolphins escorts us on a sunrise SUP adventure. A helicopter ride unexpectedly reveals hidden glaciers on NZ’s south island. A 12-year old student shares her dream to star on Broadway, as an Argentinian surfboard shaper reflects on his creative odyssey. The rugged coastline conceals centuries-old stories, as tastebuds dance with the flavour of delicately created dishes. We reflect on these moments until a snowboarder carves freshies beneath us as we enjoy the peace of the chairlift climbing to the first run of the day. These are our stories, our characters, our places. They inspire us to explore and are they are the loot we seek.

Watch Safari Reel

Check out our latest hand crafted showreel